MIDNIGHT RUNNERS
MIDNIGHT RUNNERS
Brand Overview:
Midnight Runners is a New York-based night-running club that combines fitness, community, and urban energy. More than just a running group, it fosters inclusivity, motivation, and camaraderie through three mile night runs and social connections. Focused on endurance, accountability, and shared experiences, Midnight Runners transforms solo efforts into collective momentum. #OwnTheNightChallenge:
Creating the symbol for the run club took a process from its early stages. There was many iterations from the final design but eventually came down to a design that best fits the run club. Execution:
The goal was to make a logo that has features with curvature lines and sharp points. In order to get this logo right, Many inspirations was used when developing the logo such as Nike, Brooks Running Shoes, Puma, Saucony Running Shoes, and Mizuno Sportswear.Tools
Adobe Photoshop, Adobe Illustrator, Adobe Indesign
